Case study · segwaykosiarki.pl
A single-brand store that sells and advises
A robotic mower is a purchase customers want to understand first. For a Segway distributor we built an online store that combines sales with advice: the Navimow catalogue, customer accounts, a dealer map and a knowledge base.
Client and context
Segwaykosiarki.pl is a store dedicated to Segway Navimow robotic mowers - satellite-guided machines with no boundary wire - and their accessories. It is run by ASP Group Distributing, a distributor of brands including Segway, which we also work with on the aspshop.pl store.
Challenge
A robotic mower customer compares models, checks the size and shape of their lawn, watches videos and often wants to see the machine at a dealer. The store therefore had to sell and educate at the same time - while staying simple to run for a team whose day job is distribution, not IT.
Solution
We built and continue to develop the segwaykosiarki.pl online store: a catalogue of Navimow models and accessories, customer accounts with order history, basket and online payments, product search and a map of authorised dealers. Sales are supported by advisory content - a blog, FAQ, video library and downloads - and questions during shopping are picked up by the on-site chat.
Scope of work
What the store is made of
Sales and advice in one site - no split between the shop and the brand's information pages.
Catalogue and online sales
- Catalogue of Navimow robots and accessories with availability information
- Basket, online payments and customer accounts with order history
- Product search and a mobile version of the store
Content that leads to the purchase
- Blog, FAQ and a video library with product demonstrations
- Downloads: manuals and product sheets
- Map of authorised dealers for customers who want to see the robot in person
Deployment scope
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