Carpets, flooring and beds online for a chain of five showrooms

Client and context

Haylock Furnishing (South) Ltd, trading as Carpet Barn and The Bed Store, sells carpets, vinyl, hard flooring, rugs, beds, mattresses and bedroom furniture in five showrooms: Poole, Eastleigh, Salisbury, Ferndown and Christchurch. The online store is the shared website of the whole chain.

Challenge

A carpet or a bed is rarely bought entirely online: the customer wants measuring, fitting and often a visit to a showroom. The store therefore had to lead to a purchase both ways - sell online where it makes sense and guide to the showrooms where touch and measurement matter - while handling promotions, finance and thousands of remnant ends whose availability changes from day to day.

Solution

The store runs on the E20 Platform, with hosting and payment and courier integrations on our side. The catalogue covers flooring, beds, furniture and accessories together with remnant ends, and next to the basket the customer finds a free estimating service, a measuring guide, fitting and whipping services, 0% finance and a price match promise. We develop the store on an ongoing basis and support the team in English.