Case study · United Kingdom · white-label for B4B
From MVP to a platform for 14,000 members: an app and CMS for hospitality
Hospitality Rewards wanted to test whether the hospitality sector needed its own benefits platform - and then scale it. We built the successive versions: the MVP, the mobile app and a custom CMS with integrations. White-label development for the B4B agency.
Client and context
Hospitality Rewards is the first employee benefits platform aimed at the hospitality sector in the UK. Three groups of users - employees, employers and administrators - needed a shared website and mobile app: first to validate the concept, then to serve a growing community.
Challenge
The first stage had to be quick and lean: an MVP based on WordPress. Once the concept was proven, the platform had to grow - a custom CMS instead of WordPress, an app in a new brand identity, integrations with HR systems and single sign-on to external partner programmes.
Solution
We built the MVP and, in the second phase (launched in June 2025), a custom CMS that replaced WordPress together with a redesigned mobile app: perks, listings and vouchers, location-based search with a map view, discount voucher purchases by employees and voucher gifting by employers. The platform integrates with HR systems (RotaReady) and offers SSO to partners: Cinema Society, My Gym Discounts and Voucher Store. The marketing website runs on WordPress.
Scope of work
Who was responsible for what
A white-label delivery: the client worked with the B4B agency, and we were responsible for development.
What we built
- MVP: website and app for employees, employers and administrators
- A custom CMS replacing WordPress and a redesigned mobile app
- Perks and vouchers, location-based search with a map, voucher purchasing and gifting
- HR integration (RotaReady) and SSO to partner programmes
On the partner's side
- Client relationship and project management
- Coordination of the phases: MVP, concept validation, expansion
Results
From an idea to a working community
Stack and deployment scope
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