B2B e-commerce Integrations White-label · B4B

Case study · United Kingdom · white-label for B4B

A B2B store where only a logged-in trade customer sees the price

Guardian Automotive, a UK supplier of automotive parts and accessories, wanted to streamline sales to trade customers without exposing personalised pricing. We built a B2B platform tied to its stock and customer management system - white-label development for the B4B agency.

B2B pricing and ordering for trade customers

Client and context

Guardian Automotive sells automotive parts and accessories to trade customers. The sales process needed streamlining, and the stock and personalised pricing data sat in a legacy system accessible over a SOAP API.

Challenge

The platform had to show current stock, but prices - sensitive and personalised per customer - only after login. A visitor who was not logged in had to be able to request an order without seeing the price list. All of this without replacing the source system, which had to be spoken to in its own language: SOAP and files exchanged over SFTP.

Solution

We built a B2B store with real-time inventory synchronisation, secure login with conditional price visibility, a product catalogue with detailed information and an order request feature for users who are not logged in. The integration with the stock and customer management system runs over the SOAP API, while frequent data updates arrive over SFTP and are cross-referenced.

Scope of work

Who was responsible for what

A white-label delivery: the client worked with the B4B agency, and we were responsible for development.

eConnect4U · development

What we built

  • A B2B store with a catalogue and real-time inventory synchronisation
  • Login and conditional visibility of personalised prices
  • Order requests for users who are not logged in
  • Integration with the client's system: SOAP API + cross-referencing of SFTP data
B4B · agency

On the partner's side

  • Client relationship and project management
  • Agreeing the scope and priorities with the client

Let's talk

Selling B2B with personalised pricing?

Tell us about your source system - we will show you how to connect it to a store without replacing it. 30 minutes, no obligation.

Sebastian Haja · CEO +48 889 112 197 [email protected] We reply within 1 business day.